If you’ve read “A Whole New Mind” by Daniel Pink, you know that in a world of increasingly parity products, the intangibles are often what make the difference. Things like design and likeability and tone of voice. This got me thinking about the ways companies name themselves and their products. We’re all probably familiar with [...]
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Welcome to my blog
What you’ll find here are intermittent observations about marketing and communications, most of which have been in some way shaped and/or tarnished by my experiences as a creative director, screenwriter, author, father and beer league hockey player.
I promise to focus on subject matter that has a practical application, not relentlessly promote my agency - Wong, Doody, Crandall, Wiener - or attempt to try to look too smart, too hip or too in-the-know. Thanks for taking time out of your day to visit. Read my bio. -
My Work
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Published Articles