Category Life

You Can Learn a Lot About Women, Prison and Brands From a Boat Name

If you’ve read “A Whole New Mind” by Daniel Pink, you know that in a world of increasingly parity products, the intangibles are often what make the difference. Things like design and likeability and tone of voice. This got me thinking about the ways companies name themselves and their products. We’re all probably familiar with [...]

On the Set of ESPN College GameDay

Here’s the first spot in this year’s campaign for College Gameday.

After fifteen years working on ESPN, sometimes you forget just how much damn fun this piece of business is. This shoot helped remind me. In addition to having three of college football’s premier coaches Nick Saban, Mack Brown and Chris Petersen, we had all the [...]

Marketing To Half Naked People

I’ve been in a lot of department store dressing rooms in my life. I’ve crawled under the doors. I’ve stuck the pins that were supposed to be put in the pin cushion into my finger. I’ve tried on underwear and subsequently decided to put it back in the package because it didn’t fit right. [...]

Hook, Line and Wiener

This is the giant fisherman outside Brown Brothers Wharf in Boothbay Harbor, Maine. It was built roughly around the time I was born and for decades, it has served as a beacon for surf and turf-seeking tourists.
When viewed head-on, the fisherman is rugged, powerful, knowing. A colossal embodiment of the Maine spirit.

From profile, however, he [...]

A Tiny, Giant Idea

See those little balls of excess donut batter below. Those are called, “Dunkin’ Munchkins.” If you grew up in the Northeast, this knowledge is as common as where the Old North Church is located and what position Carlton Fisk played for the Red Sox. And it can all be traced back to one guy — [...]