Category Work

What Brad Pitt Taught Me About Creative Directing

I’ve known a lot of creative directors in my time. And the one thing we all have in common, is that at one time in our career, we were certain that our value was tied to our ability to sift through a mound of ideas, identify the ones with potential and help turn them into [...]

Bubbles 2

I was going through some old work this week for one of our new pitches and I came across a spot I hadn’t watched in a while. It was for the California Department of Health Services anti-tobacco initiative. And it was inauspiciously named, “Bubbles 2.”
Of all the spots I’ve been part of, this is maybe [...]

Helping Students Net Money for College

It started out as a personal project that became an agency project that became a shared mission. We raised $75,000 in scholarship money and just as importantly, gave a group of kids, teachers and parents the chance to show there’s a lot more to people from Compton than you’ll ever learn in a rap song.
In [...]

Putting It On The Line

Creatively, I’ve been lucky. In addition to my near misses, crushing disappointments and abject failures — of which there have been many — I’ve been fortunate enough to see two screenplays I wrote turn into movies, my children’s book published by Random House and a TV pilot purchased and subsequently killed by ABC. I’ve had [...]